Overview

Key Facts

A Doctor's degree in Marketing from Hanken School of Economics gives you a possibility to have a career in the university world, at business schools, or as a specialist or manager in companies. As a doctoral student, you conduct research within the area of your choice within the marketing discipline, and work with collecting and analysing data as well as developing theory and new knowledge for the discipline. You can also publish articles in recognised scientific journals. As a doctoral student, you can take part in conferences and connect with an international network of researchers around the world.

As a doctoral student, you contribute to research in the marketing discipline as well as to how companies and managers think and work. Many of our doctoral students work in close contact with companies of different industries.

Careers and opportunities:

Graduated doctors move forward either to pursue university careers as post-doctorate researchers, assistant professors or professors, or to work in companies of different industries -as specialists, consults, managers, executives or also as board members.

Programme Structure

Research focus areas:

Customers and Relations

Marketing logics and strategizing

Business, market, and societal dynamics

Marketing effectiveness and profitability

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-01 00:00:00
- Apply before 2027-01-08 00:00:00

Language

English

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

62

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IELTS

6.5

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Credits

240 ECTS

Delivered

On Campus

Campus Location

Vaasa, Finland
Helsinki, Finland

Disciplines

Marketing

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Academic requirements

GPA

B

GRE^®

158 _{(quantitative)}

GMAT

600

Applicants applying with a qualifying degree obtained in an EU/EEA country, need to fulfill the following requirements:

The GPA in the qualifying degree needs to be at least a Grade B (US grading scale), GOOD or equivalent or higher. You can check if your GPA meets the requirements by using the WES World Education Systems online grading scale conversion tool. If there is not an conversion table for your country, Hanken will convert your GPA on a case to case basis.

The specific minimum GPA requirement is:

70-79 (the scale used by Hanken 50-100)
3 (Finnish scale of 1-5)
Grade B (American scale)

English requirements

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A research-based Master's degree with good grades from a recognised university constitutes the basis for admission to doctoral studies. The Master's degree has to include a comprehensive research based thesis.

In order to be admitted as a PhD student the student must have sufficient and relevant previous studies in the field or major to which they apply to.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Hanken School of Economics and/or in Finland, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

Free
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Living costs

Vaasa

Finland

680 - 990 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Hanken offers funding for doctoral students who study full time. Hanken also offers help in applying for funding.

There are three main potential funding options:

External grant funding from one of the foundations supporting research in the areas relevant to Hanken PhD students, for example the Foundation for Economic Education.