Overview

The Marketing and Strategy Section delivered by Cardiff University undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels.

The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

Distinctive features

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

Career Prospects

The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

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Programme Structure

Areas of expertise:

International marketing

Strategic marketing

Consumer behaviour analysis (marketing)

Services marketing

Strategic management systems.

Branding

Consumer behaviour

Check out the full curriculum

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-07-01 00:00:00
Starting 2027-01-05 00:00:00
- Apply before 2026-10-05 00:00:00
Starting 2027-04-01 00:00:00
- Apply before 2027-01-01 00:00:00
Starting 2027-07-01 00:00:00
- Apply before 2027-04-01 00:00:00

Language

English

TOEFL^® IBT

90

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PTE Academic

69

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IELTS

6.5

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4.9/5 student rating

Delivered

On Campus

Campus Location

Cardiff, United Kingdom

Disciplines

Family & Consumer Science Marketing Digital Marketing View 4 other PhDs in Family & Consumer Science in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

69

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A specialist Master-level degree in Business, Management, Social Sciences or related subjects, from an internationally renowned University of comparable or higher standing than Cardiff Business School.
A minimum of 60% grades for a UK master’s degree, or the equivalent grading for international degrees.
Evidence of previous research training, including attending research-focussed taught modules and submitting a research-based Master dissertation.
As part of your application process you will have to submit a research proposal demonstrating the intellectual ability to identify viable research questions and a potential to develop a valuable contribution to knowledge in your elected area.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26700 GBP / year

≈ 26700 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

5006 GBP / year

≈ 5006 GBP / year

Additional Details

Part-time tuition fees: £2,503

Living costs

Cardiff

United Kingdom

628 - 1066 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing and Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Distinctive features

Career Prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Cardiff

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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