Business Koc University

Overview

The Business programme from Koc University has a flexible structure to accommodate students with unique goals and backgrounds. For example, PhD candidates in marketing can focus on consumer behavior, strategy, or modeling, and customize their course work accordingly. 

This customization may involve taking courses from related disciplines, including economics, and psychology. Typical curricula can be found on our . Note that our program requirements focus on developing conceptual and methodological skills, which are essential to producing quality academic research.

Student Support

• Koç GSB Faculty is dedicated to the training of PhD students, and collaborate with them on joint projects. Published papers that resulted from such collaborations attest to the success of this approach. PhD students have very limited teaching responsibilities so that they can focus on their research program and develop their research skills without much distraction on their time.

• For students interested in experimental methods, there is a dedicated marketing lab with twenty one lab stations. Data collection is simplified thanks to specialized software that handles study announcements, participant sign-ups, and extra credit assignments.

• We emphasize a supportive culture among our PhD students, and focus on the collective success of the group rather than individual students. Resulting supportive social environment enables students to establish valuable relationships with their colleagues in the program.