Overview

Some latitude exists in the program: some students concentrate on mathematical modeling, some on using behavioral science to explain customer choices, and some on the selection of strategy and its impact.

Students from the Marketing program at Columbia University are exposed to behavioral and quantitative research in years 1 and 2. The basic courses, which vary somewhat from year to year, are choice and decision-making models, applied social psychology (attitude formation and change), marketing-science models, measurement methods, and competitive strategy (from an applied microeconomic view).

Research

Students work closely with faculty to develop, conduct, and report significant research. Over the summer of the 1st year, students engage in a research project, which they present to all faculty and students in the Fall of the 2nd year. Students also take the marketing field (qualifying) exam in the 2nd year. In the 3rd year, students present a summary of an on-going research project. In the 4th and 5th years, students defend their thesis proposal and complete the final defense of the thesis.

Programme Structure

Courses include:

Research Methods

Applied Multivariate Statistics

Marketing, Decisions & Methods

Consumer Behavior

Experimental Design & Analysis for Behavioral Research

Bridging Behavioral Decision Making

Empirical Models

Key information

Duration

Full-time
- 84 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

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4.9/5 student rating

Delivered

On Campus

Campus Location

Manhattan, United States

Disciplines

Marketing View 45 other PhDs in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application Materials:

Essay

The Accounting Division is interested in your reasons for pursuing doctoral studies. Please describe them in an essay that is less than 1000 words.

Recommendation Letters

Two letters of recommendation are required, however a total of four may be submitted.

Transcripts

A bachelor’s degree or the equivalent (i.e., a four-year course of study in an accredited college or university) is required for admission. A master’s degree is not required, although some applicants have a master’s degree. Superior academic performance is expected.

GMAT or GRE

Applicants may take either the Graduate Record Examination (GRE) or the Graduate Management Admissions Test (GMAT), but scores from one are required.

Application Fee

An application fee of $100 must be submitted with your application. An application is not considered complete until the fee has been paid.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

56840 USD / year

≈ 56840 USD / year
Out-of-State

56840 USD / year

≈ 56840 USD / year
Domestic

Applies to you

In-State

56840 USD / year

≈ 56840 USD / year

Living costs

Manhattan

United States

2638 - 5751 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Research

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying Business & Management

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Manhattan

Funding

Scholarships Information

Available Scholarships

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