Overview

The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

Features

PhD Marketing students at University of North Carolina Chapel Hill learn to conduct research using rigorous empirical and analytical techniques.

As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Programme Structure

Curriculum:

Marketing

Issues in the Design and Analysis of Research in Marketing

Seminar in Marketing Research Methodology

Economic Foundations in Marketing

Advanced Psychometric Measurement and Data Analysis in Marketing

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-08-16 00:00:00
- Apply before 2027-01-13 00:00:00

Language

English

TOEFL^® IBT

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IELTS

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Delivered

On Campus

Campus Location

Chapel Hill, United States

Disciplines

Marketing View 45 other PhDs in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Letters of Recommendation: 3

Statement of Purpose

Transcripts from all colleges and universities attended

Curriculum Vitae

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29422 USD / year

≈ 29422 USD / year
Out-of-State

29422 USD / year

≈ 29422 USD / year
Domestic

Applies to you

In-State

10764 USD / year

≈ 10764 USD / year

Living costs

Chapel Hill

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Chapel Hill

Funding

Scholarships Information

Available Scholarships

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