Overview

While management studies the people inside a company, and finance studies the numbers in the checkbook, marketing is the study of the people who have the biggest impact on the bottom line: your customers. It's broad enough to accommodate research interests ranging from the typical to the way-out-in-left-field ideas.

Features

Quant tools and the growing intersection of marketing, economics, and finance has allowed researchers—including our own Tom Gruca—to measure the value marketing gives to the bottom line.

A PhD in Marketing from The University of Iowa provides the research, teaching, and writing skills—supported by close faculty mentorship—that will establish you as a productive marketing scholar.

Programme Structure

Curriculum:

Marketing

Econometrics

Statistics

Cognitive or social psychology

Additional statistics and economics

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

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4.9/5 student rating

Credits

72 SCH

Delivered

On Campus

Campus Location

Iowa City, United States

Disciplines

Marketing View 45 other PhDs in Marketing in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit the complete Graduate College application before the deadline. The fee is $60 for domestic students, $100 for international students. Payment by credit card required.

Your resume should be in Word or PDF format.

Statement of purpose

Three letters of recommendation

Academic transcripts

Test scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36547 USD / year

≈ 36547 USD / year
Out-of-State

32776 USD / year

≈ 32776 USD / year
Domestic

Applies to you

In-State

13829 USD / year

≈ 13829 USD / year

Living costs

Iowa City

United States

1187 - 1841 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Iowa City

Funding

Scholarships Information

Available Scholarships

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