Overview

Immerse yourself in the world of marketing with City University of Hong Kong's doctoral program. This comprehensive initiative equips students with in-depth knowledge of marketing theories, consumer insights, and cutting-edge strategies. Grounded in rigorous research methodologies, the program prepares scholars for leadership roles in academia and industry. Faculty expertise, advanced resources, and a collaborative learning environment define this transformative experience, fostering intellectual growth and innovation.

Key Features

Rigorous Research Focus
Comprehensive Marketing Curriculum
Faculty Expertise in Various Marketing Disciplines
State-of-the-Art Research Facilities
Collaborative Learning Environment
Industry-Relevant Capstone Projects

Programme Structure

Research areas include:

Consumer Behavior
Brand Management
Digital Marketing
Market Analytics
Marketing Strategy

Key information

Duration

Full-time
- 48 months
Part-time
- 96 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

TOEFL^® IBT

85

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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Delivered

On Campus

Campus Location

Hong Kong, Hong Kong (SAR)

Disciplines

Marketing View 4 other PhDs in Marketing in Hong Kong (SAR)

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

85

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Be a current MPhil student in the University seeking transfer to PhD candidature, or
Hold a Master’s degree (or equivalent qualification) from a recognized university, or
Hold a Bachelor’s degree with first class honors (or equivalent qualification) from a recognized university.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at City University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

120600 HKD / year

≈ 120600 HKD / year
Domestic Applies to you

Applies to you

Citizens or residents

88992 HKD / year

≈ 88992 HKD / year

Additional Details

Basic Rate is HK$18,700 per month

Living costs

Hong Kong

Hong Kong (SAR)

13720 - 23419 HKD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.