Overview

Student at the University of Wisconsin Madison research is supported by faculty in three core areas:

Quantitative Modeling
Consumer Behavior
Marketing Strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.

Programme Structure

Curriculum:

Students complete four Ph.D. seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2026-12-15 00:00:00

Language

English

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Credits

51 SCH

Delivered

On Campus

Campus Location

Madison, United States

Disciplines

Marketing View 45 other PhDs in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

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TOEFL^® IBT

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IELTS

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor's degree in accounting, finance, management, economics, or operations and information management

A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management

Competency at an intermediate level of statistics

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25732 USD / year

≈ 25732 USD / year
Out-of-State

25732 USD / year

≈ 25732 USD / year
Domestic

Applies to you

In-State

12404 USD / year

≈ 12404 USD / year

Additional Details

All PhD students admitted to the program will be offered a funding package.

Living costs

Madison

United States

1015 - 1752 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Student at the University of Wisconsin Madison research is supported by faculty in three core areas:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Madison

Funding

Scholarships Information

Available Scholarships

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