Overview

Features

At Business Administration - Marketing from University of California, Berkeley students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).

Programme Structure

Courses include:

Buyer Behavior

Choice Modeling

Marketing Strategy

Teaching Business

Psychological Statistics and Data Anaylsis

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2026-12-03 00:00:00

Language

English

TOEFL^® IBT

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IELTS

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4.9/5 student rating

Delivered

On Campus

Campus Location

Berkeley, United States

Disciplines

Business Administration Finance Marketing View 45 other PhDs in Marketing in United States

This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes

Total alumni

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Academic History/Transcripts

Grades

Letters of Recommendation

Test Scores

Evidence of English Language Proficiency

Statement of Purpose

Personal Statement

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

13140 USD / year

≈ 13140 USD / year
Out-of-State

13140 USD / year

≈ 13140 USD / year
Domestic

Applies to you

In-State

13140 USD / year

≈ 13140 USD / year

Living costs

Berkeley

United States

1750 - 2820 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying Business & Management

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Berkeley

Funding

Scholarships Information

Available Scholarships

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