Overview

Research in Marketing at University of Alberta may examine how a market operates from a socioeconomic view or it may study how consumers (either individual or institutional) respond to the marketing activities of suppliers. This, in turn, leads to questions of how to manage these activities to better serve suppliers or the community as a whole.

What you'll study

The study of consumer behaviour includes modeling individual and group perceptions, preferences, judgments, and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives.

Programme Structure

Courses include:

Research Methodology in Marketing

Consumer Behaviour

Human Judgment and Decision Making

Marketing Models

Marketing Theory

Individual Research

Key information

Duration

Full-time
- 72 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

140

Take A Free Practice Test!

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Delivered

On Campus

Campus Location

Edmonton, Canada

Disciplines

Marketing View 3 other PhDs in Marketing in Canada

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Academic requirements

GPA

3

GRE^®

Required

GMAT

Required

English requirements

Duolingo English Test

140

Take A Free Practice Test!

TOEFL^® IBT

90

Schedule TOEFL®

PTE Academic

61

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admissions to the Business PhD program are based on the following criteria

Previous academic record: Applicants must have an undergraduate degree from a recognized university and sufficiently high grades. They should also have a grade point average (GPA) for the last two years of full-time study of at least 3.0 out of 4.0 on the University of Alberta grade scale and from Canadian or American schools with a comparable scale.
GMAT or GRE score
Three letters of reference
Statement of purpose
Availability of a suitable supervisor
Summary

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10518 CAD / year

≈ 10518 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

4923 CAD / year

≈ 4923 CAD / year

Living costs

Edmonton

Canada

1201 - 1992 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find PhD's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What you'll study

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Edmonton

Funding

Scholarships Information

Available Scholarships

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