Overview

Key facts:

Our program at Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments.
Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Programme Structure

Research areas include:

brand management
competitive advantage
data analytics and analysis
pricing and promotion
channel management
statistical learning
digital marketing
uncertainty, motivation, and consumer identity characteristics
judgment and decision making
trust and deception in market exchanges
neuro-marketing

Key information

Duration

Full-time
- 60 months

Start dates & application deadlines

Starting 2027-09-23 00:00:00
- Apply before 2026-12-15 00:00:00

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

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4.9/5 student rating

Delivered

On Campus

Campus Location

Evanston, United States

Disciplines

Marketing View 45 other PhDs in Marketing in United States

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Academic Background

Statement of Purpose

Transcripts

Resume

Recommendation Letters

Test Scores

Certification of Proficiency in English

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

9344 USD / year

≈ 9344 USD / year
Out-of-State

9344 USD / year

≈ 9344 USD / year
Domestic

Applies to you

In-State

9344 USD / year

≈ 9344 USD / year

Living costs

Evanston

United States

1100 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Evanston

Funding

Scholarships Information

Available Scholarships

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